BEHIND THE BRAND

Heyyy, I'm Sheena (aka BOO), the founder and heart behind BOO DESIGNED.

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Here, you'll find a curated collection of Vintage Handbags, Sunglasses, and Shoes from the iconic decades of the 1990s and early 2000s. What started as a side hustle during the 2020 pandemic, after being out of work as a fashion stylist, quickly became something much more meaningful.

 

This brand was born in a time of uncertainty, but it gave me direction, purpose, and a way to stay connected to the world of fashion that I love so deeply. Hunting down iconic pieces from the past became my escape and my passion. It helped carry me through some of my life's best and worst eras.

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After taking a break to navigate a heartbreaking loss, I relaunched the brand in April 2025. This time, it’s not just about selling vintage, it’s about healing, self-expression, and honouring the beauty in the trends of the past to help create more sustainable wardrobes. 

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Every piece I source is chosen with care, and every sale means the world to me. I’m endlessly grateful to the vintage community and all of you, our customers, past and future, for your support, patience, and shared love of fashion history. Thank you for being a part of this journey with me.

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Love always,